Judd Francis from Deluxe Coffeeworks has been involved in the specialty coffee industry for over 16 years worldwide. He is a master roaster, barista, machine technician and trainer with contacts in the upper echelons of the international specialty coffee fraternity and known in Cape Town as a man who will make your coffee problems go away. He has also been featured in the Barista Magazine (US).

South Africa is at the very beginning of the introduction to what is known as the “Third Wave’ of coffee. The market is wide open and begging for artisan roasted coffee. Coffee is the second largest traded commodity worldwide and has not been marketed correctly in South Africa, other than a handful of chain stores which still only produce consistently average coffee.